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Topic: Ducati Fashion Night Pics  (Read 1431 times)

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Rincewind
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« on: December 15, 2006, 04:16:03 PM »

Ducati has put up a couple galleries of their fashion show in Cali.  I gotta hand it to them, they really have the lifestyle portion of their brand down pat.  They must be the largest fashion brand of all European manufacturers.  Their targeting of the younger audience seems to be very effective.  I gotta say I appreciate a brand that has bikini's in their catalog, and struts them around for us in a show.  

If anyone of you made it to one of their shows and took pics, please post 'em up.   Bigok


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« on: December 15, 2006, 04:16:03 PM »

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RCR
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« Reply #1 on: December 15, 2006, 07:43:46 PM »

Great pics! thanks for the link, makes ya wanna go Ride one! Inlove RCR
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Bodhi
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« Reply #2 on: December 15, 2006, 09:56:11 PM »

Take a memo HD, bikinis look great on chicks who aren't covered with tattoos and pieces of metal jabbed through their skin.
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dinolee

« Reply #3 on: December 15, 2006, 11:51:36 PM »

Brandon Bones, Studio819, does our WMRRA track photos.  He was at the Bellevue show and has a gallery of 274 photos here.
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dartfrog
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« Reply #4 on: December 16, 2006, 06:42:05 AM »

The line up of products has expanded considerably just in the past few years. They have pulled a lot of retro logos and colors out for the DC line up. Very nice overall. To pull this off in a coordinated event at multiple places around the US is  a huge project. It is a page out of the HD marketing manual and I do not blame them at all from a business outlook. Ducati is a public company and the share holders need to see positive numbers in the annual report.

To target the younger crowd is a bold move. This is definetly a long term plan. Even if 1% of those that ride japan today transition to a Ducati down the road, it will be huge for them.

Ride safe
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Charlie 
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