I was watching television with the wife yesterday when this new Honda commercial came on. I noticed something very interesting, I'm sure you'll notice it too.

The only thing I see is concept/future products, clearly marketed at the non-motorcycle market segments. Honda Motorcycles is fairly autonomous with regards to marketing and customer base and market segment. I've almost always had a Honda in the bike stable but only ever owned one Honda car, and that was a used, beat to shit Civic that I got from a customer who was going to junk it because it needed a flex pipe and had a big rusty hole in the quarter panel. It's almost like they're two separate companies and I don't really see any shunning or offense to motorcyclists in that commercial.