..."most" men...if not all men...will do extensive research into their purchasing decisions...they will narrow it down to two options...maybe three. Then the test drives begin. If I walk into a dealership, I have already made up my mind on what I want, where it is located, what options I want..etc. Ive made my mind up, give me the paperwork and let me go. In and out in 30min...
I spent 7 years in automotive sales, and that's a very good observation. The trouble was, with the "wonks" who would read every magazine article on the new, hot car and come in and want to test my knowledge in case by some small chance they knew some small fact I didn't, and then they'd be able to say "that salesman didn't know shit." Petty seekers of petty victories. I was on top of all the models I sold, as well as the competitions, and could box bull with the best, or actually, the worst of them: time wasters. If I was patient, I'd eventually get a "buyer", who walks in, knowing what he wants, not giving two shits what I know, and ready to deal: beautiful. A real pleasure to do business that way, with folks who want to be treated fairly, but understand the dealer has to keep the doors open for service. I have never taken any bike I've purchased for a ride. When I'm ready, it's a done deal, if the dealer's ready to deal. Some don't know a buyer when he's looking at them in the face. They end up making the famous, "you did?!" call after the prospect purchased elsewhere. I appreciate at least 1 follow-up call if I went "shopping" or can even tolerate a cold call, as the dealer then shows the customer they WANT his business. That's important. Worse is to be ignored. No sales that way.
