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Topic: New Harley ad  (Read 2608 times)

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« on: September 10, 2008, 08:36:59 PM »

Not going to say a word.  :popcorn:

http://img183.imageshack.us/img183/350/harleympgadez9.jpg
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« on: September 10, 2008, 08:36:59 PM »

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« Reply #1 on: September 10, 2008, 08:46:22 PM »

Masterfully crafted ad in my opinion.  For those with that mindset, the ad brings up good fuel mileage but discounts it in preference to being macho, a REAL American, the "HD nostalgia" and even throws in an allusion to sex/ getting laid.  And of course riding to bars.  I think that ad absolutely nails their target audience.

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« Reply #2 on: September 10, 2008, 09:15:17 PM »


Not going to say a word.  


Feelin' mischievous today eh?
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« Reply #3 on: September 11, 2008, 07:54:35 AM »

I think it's great.  Seriously think about it.  The first thing it mentions is great mpg but if that was it it would shape you in the same image as a pussy whipped Prius driving wussy (no offense meant to all pussy whipped Prius driving wussies out there  Razz  )
It goes on to list all those things that people think they are buying Harleys for, but those p-whipped guys who really want one for those reasons can now justify it to their over bearing wives by mentioning "hey honey, it gets 50mpg!"

Nice work!
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« Reply #4 on: September 11, 2008, 08:09:42 AM »

With the bike in the trailer behind the Excursion I only get like 5mpg? Headscratch

Where's they get 50mpg from? Headscratch Twofinger
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« Reply #5 on: September 11, 2008, 08:17:54 AM »

I got a Harley "Passport" in the mail yesterday.  Its like 15 pages at least about the "Dark" bikes.  It goes on about "blackness" and how you don't have to waste time polishing chrome because you just want to ride...  And how you can steal girlfriends out of silver sedans if you have a black bike...  It is full of disturbing sketch drawings of dragons and whores.

I'm thinking because I own a buell, they think they can sell me a Nightster.  It was ridiculous.  I kept thinking about how much this advertising must have cost them!

I'm going to put it in an envelope along with a picture of my new ST1300 and mail it back to milwaukee.  Cool  Or maybe I'll send it to Erik in East Troy along with a letter.  At least I know he'll get it and read it...
« Last Edit: September 11, 2008, 08:24:01 AM by naustin » Logged
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« Reply #6 on: September 11, 2008, 08:59:15 AM »

The "so screw it, let's ride" campaign is the lamest in the history of the MoCo. Hurl
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« Reply #6 on: September 11, 2008, 08:59:15 AM »


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« Reply #7 on: September 11, 2008, 09:06:28 AM »

another ad from Milwaukee that hits the center of the intended target --  that it doesn't strike a chord with anyone that doesn't match the folks they are not trying to reach means nothing

given the Iron Tower's complete and utter failure in marketing Buells, I am eagerly awaiting their efforts to move their newest brands -- should be fodder for much laughter
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« Reply #8 on: September 11, 2008, 10:32:21 AM »


With the bike in the trailer behind the Excursion I only get like 5mpg? Headscratch

Where's they get 50mpg from? Headscratch Twofinger



 Lol Lol Lol Bigok
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« Reply #9 on: September 11, 2008, 10:44:47 AM »

Aren't the "so screw it..." ads actually taken from public submissions in response to a magazine article/request?

Anyway, must be a lot of bored folks today.
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« Reply #10 on: September 11, 2008, 03:47:05 PM »

I had to fight to stay awake while reading the ad text.
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« Reply #11 on: September 11, 2008, 06:53:05 PM »

To get 50 mpg on my hog, Id ride it for 26, and push it for 24!
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chornbe

« Reply #12 on: September 11, 2008, 08:51:55 PM »


To get 50 mpg on my hog, Id ride it for 26, and push it for 24!


*shrugs* Whatever. I'm getting 46-50 on the big twin and closer to 50-55 on the little guy. And I don't putt around.

PS... I think I just had a seizure watching your avatar.  Crazy  Lol
« Last Edit: September 11, 2008, 08:58:32 PM by chornbe » Logged
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« Reply #13 on: September 11, 2008, 08:56:15 PM »

 That add tells me there's not as many house rich people buying HDs as toys these days.
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« Reply #13 on: September 11, 2008, 08:56:15 PM »


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« Reply #14 on: September 12, 2008, 01:29:05 PM »

Great ad. Harley has better marketers than product designers.
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« Reply #15 on: September 26, 2008, 11:09:32 AM »


I got a Harley "Passport" in the mail yesterday.


I got one of those too. Did you see the awesome stickers? They even tell you they're awesome.

I think I'm going to put them on my KLR  Bigok
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« Reply #16 on: September 26, 2008, 12:52:50 PM »




I got one of those too. Did you see the awesome stickers? They even tell you they're awesome.

I think I'm going to put them on my KLR  Bigok


Yeah, I got the stickers.  A dragon - again, I figure they are tying to tap into my Buell traits by referencing Deals Gap.  Rolleyes  What'd they have a 2nd year psych major come up with that??  Rolleyes  And the 8-Ball is even better.  So what, I'm a coke head?  Their marketing department is obviously unable to understand anyone under the age of 50 -- I bought a Honda just a few days before I got that expensive marketing package in the mail....  Twofinger EPIC FAIL   Lol
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« Reply #17 on: September 26, 2008, 01:00:58 PM »


I bought a Honda just a few days before I got that expensive marketing package in the mail....  Twofinger EPIC FAIL   Lol


Dood you bought a Honda St1300.  It's not like you would have bought a Harley no matter what they sent you in the mail.
 Rolleyes
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« Reply #18 on: September 26, 2008, 02:28:47 PM »

Exactly, I'm saying they should have KNOWN that and not wasted their money on sending me a bunch of insulting shit in the mail.

Their marketing department is losing it.  The fact that they think they can sell me a Harley because I own a buell is just one more nugget of proof that Harley doesn't "get" buell or Buell Owners.  They have been completely unable to market Buell, and no wonder...  Rolleyes

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« Reply #19 on: September 26, 2008, 02:43:37 PM »

Lighten up.
It's called a mass mailer.  Success rate is something like 5% if not less.  At least they are trying to market their bikes.  What's wrong with that?
How exactly would the have known what you were in the market for?  They are not clairvoyant.  They tried, you didn't bite, no big deal.
Why are you so worked up over this?
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