One would think/hope they have something interesting to unveil if they are going through the trouble of organizing this event.
I didn't even think of that. To me it sounded like just a good ride being planned - hotel, food, roadmap, ride-support van, EICMA admission, sticker, personalized pic, travel notebook, and of course a big party. They are going to put all the bikes together in the shape of an eagle for a big pic.
From the links, it sounds like they are trying for a Guinness World Record of some sort.