Take the retail price of a GPS unit and double it

[dallas]

A an  inexpensive unit without the latest bells an whistles double the retail price and add the ducati name.

Not for me I'm going for a 660 at about $200 less  purchased through the internet

[Mr Sunshine]

What's the point of this post?  Yes things with the Ducati name are more expensive.  And?

[jeepinbanditrider]

BMW does the same thing.  IIRC Harley did also with the ZUMO550

[atadaskew]

If ya want it on a Goldwing, you have to buy some $3K package or sumfink....

Victory charges $850 for the Garmin Zumo

Plus, does that other unit come in a pretty red with the Ducati name on it?

 

[Mr Sunshine]

All you need to a little bit of paint and a nice decal.

[falconati]

This just in: Ducati branded accessories are expensive!  

[Dave R]

Ducati NA tried to see if they could go direct with Garmin but they would only deal with DMH Italy...  so back and forth it goes along with the price