Kind of a minimalist industrial looking machine for that much money. My bet is they will never make it if that's their target price. I mean come on, why would you pay $30k for that thing? Its cool yeah but meh..... Worth about $14k tops. In no way does it compare to a C14 so why should it cost more?
I'm guessing the adjustability, uniqueness/rarity, initial design/startup company situation, cost to produce a V4, direct injection, the awesome sound, weight (or lack thereof), fact that it's being designed stateside, and primo suspension and brakes might have something to do with it... in fact, it'll sell for so much (yet undetermined, so 30k could be way off) exactly because it doesn't compare to a C14, or anything else on the market for that matter.
With just a couple hundred a year projected sales, I'm thinking that if you're comparing this to a C14, you're not their target customer.