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Topic: Victory stopping production  (Read 6940 times)

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rajflyboy
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« Reply #20 on: January 11, 2017, 06:34:53 am »

Maybe they need to sell more apparel to pay for selling the bikes

Like the motor company

 Lol

« Last Edit: January 12, 2017, 09:47:08 pm by rajflyboy » Logged

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« Reply #21 on: January 11, 2017, 07:39:46 am »


Maybe they need to sell more apparel to pay fir selling the bikes

Like the motor company

 Lol




I've heard that they make more profit on their apparel than they do selling the bikes, but I bet they make the most profit on selling "official HD" accessories for the bikes.  Give them credit, they took a brand that was on its last legs and was losing money hand over fist and compeletly turned it around.  We (this group of people here) may not be fans of their products, and may not care for the people that buy them, but we should be adult enough to give credit where credit is due.  They do make money.  There are a lot of motorcycle companies that have come and gone that wish they could have said the same.  

Indian does sell apparel and accessories too.  In fact, they sell some pretty high quality gear.  They also build a pretty high quality bike.  I've always been a fan of Indian over HD and did consider buying a Scout.  But after sitting on the bike and looking at it very closely I decided it just didn't fit me or speak to me the way I thought it might.  I think that their heavyweight cruisers are beautiful bikes, especially the paint jobs, but they aren't MY kind of bike.  They don't fit me or the type of riding I enjoy.  Others may find them to their liking and I say "good for them".  I don't hold it against them, or make fun of them (much), or find it a reason to insult them.  I'd rather they just go their way and I'll go mine.  I still find it a shame that Victory is shutting down because I saw it as the best chance for an established and well financed US company to bring new products that I would be interested in buying, to the marketplace.  It's not the end of the world,  but it is disappointing.
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« Reply #22 on: January 11, 2017, 09:50:55 am »

The economy is pretty tough now for selling motorcycles. Try selling your used bike right now. The manufacturers have new left over bikes sitting around. Polaris seems like a smart company and having two brands selling very similar products in this market just didn't make sense. IMO.

I really, really want a US made sport-touring bike!!!!!!!!!!! Motus? WAY too much green for me. Buell? Ain't gonna happen. Indian? Why not? Put one of those torquey, but tuned for HP, Vtwins in a sport-touring chassis with bags and I'll look very closely. They may not want to go that direction in fear of scaring off the bar to bar crowd.
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« Reply #23 on: January 12, 2017, 03:48:59 pm »

I spent sometime today talking with with a friend of mine that used to be a Toyota exec., retired, and started working with a combined Victory/Indian/Slingshot dealer.  He also has a small collection of immaculately restored early Honda's that he restored himself and puts in shows all over.  I asked him if was surprised by this announcement and he said, "not really".  

He made the point that "Victory" as a brand had no history and therefore it was not a product that generated any passion in people, unlike the HD or Indian brands.  He added the observation that when the dealership had done a weekend demo ride event for Victory that they were busy with people riding them the whole time, and people liked the bikes, but that people didn't buy them.  However, when they did the same thing for Indian, people rode the bikes, and people bought the bikes. He also said that they sold Indians over Victory by a 10-1 margin and that in the last year they had sold less than a dozen Victory bikes all year.  He thinks that it will be a good thing for the dealership because it will open up floor space for USED bikes and allow Polaris to concentrate capital on Indian development.  He also said that unlike some dealers, they were not going to just discount the bikes and lose money on each one.  Any incentives that Polaris sends their way they will pass on to the buyers, but they don't plan to just sell bikes to get them off the floor.  
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« Reply #24 on: January 12, 2017, 09:52:23 pm »

Very good thoughts K

The motor company does a very good job with building their Brand

Social branding

http://www.forbes.com/sites/jonathansalembaskin/2013/07/12/harley-davidson-will-be-a-case-history-in-social-branding/#330e7f115b85
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« Reply #25 on: January 14, 2017, 03:12:01 pm »

I was at the local motorcycle show last night & spoke with a Victory rep.

To round things up, Polaris decided to kill the Victory name. They were having a hard time competing with that big company, with a bike that admittedly to them was a bit too vanilla.

Polaris is however putting forth all their efforts into the Indian brand name now, with its pushrod engine and more arts like designs. He admittedly stated that the cruiser world does not like vanilla and loves rough edges. He also stated that the Indian name probably has more popularity with the cruiser masses.

So it is sort of like GM killing the Chevrolet brand to concentrate more on Buick sales. (They sort of did this last bankruptcy with Oldsmobile)

On that note I crossed over to the Indian booth, which has some very good looking models, oh and the gear end of things came along from Victory. (Not that I am a fan of the cruiser world however)

So the death of Victory appears to be a marketing decision. Polaris might have made a pretty smart move here realizing that carrying the two brands might very well hurt them more than helping them. Like Victory the Indian name really does go back decades so I am not sure its going to be any more popular with the new age cruiser crowd.

And I am sure some group of Liberals will demand Polaris kill the "Indian" name because it will insult someone.  Lol

Oh, on another note, used Victory's selling locally on Kijiji here now have a "Collectors Bike" name attached to their classified adds.





 
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« Reply #26 on: January 14, 2017, 10:12:24 pm »


Very good thoughts K

The motor company does a very good job with building their Brand

Social branding

http://www.forbes.com/sites/jonathansalembaskin/2013/07/12/harley-davidson-will-be-a-case-history-in-social-branding/#330e7f115b85

Love the cmoments from "the faithful ".
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« Reply #27 on: January 20, 2017, 10:01:41 pm »

Wonder what there going to do w/ Indian !
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« Reply #28 on: January 21, 2017, 07:20:29 am »


Wonder what there going to do w/ Indian !


There's no reason to go THERE, no matter what THEY'RE going to do with THEIR company.


 Bigsmile



Damn autocorrect, right?
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