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Hard year but the Motor Company is on the rebound.
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Topic: Hard year but the Motor Company is on the rebound. (Read 3235 times)
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rajflyboy
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Hard year but the Motor Company is on the rebound.
«
on:
July 29, 2020, 03:40:28 pm »
https://www.roadracingworld.com/news/harley-davidson-plans-comeback-from-92-million-q2-loss/
They should make some type of badass scooter or 125. I like the e bicycle idea if they can pull it off correctly. They should collaborate with Honda on a motor for their adventure tourer. Gone are the bagger days. People like the adventure “meals on wheels” motorcycles now a days.
«
Last Edit: July 29, 2020, 03:45:12 pm by rajflyboy
»
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #1 on:
July 30, 2020, 02:02:34 pm »
HD has the brains and engineering to make whatever they want. If only they would get out of their box.
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rajflyboy
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #2 on:
July 30, 2020, 02:06:01 pm »
Quote from: Blue is Best on July 30, 2020, 02:02:34 pm
HD has the brains and engineering to make whatever they want. If only they would get out of their box.
They like pirate ships and they are sticking to it.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #3 on:
July 30, 2020, 03:25:34 pm »
Quote from: Blue is Best on July 30, 2020, 02:02:34 pm
HD has the brains and engineering to make whatever they want. If only they would get out of their box.
Yeah -- but HD has a branding problem --- they get premium prices for selling traditional HDs and lose that when they sell things outside that niche. Their attempts to expand offerings and market power cruisers, UJMs, and even sportbikes (Buell) always end badly -- and it's not the engineering that's the problem -- its the branding...
Maye they could do something like sell a side-by-side or watersports vehicle?? market that to the same people buying their bikes and t-shirts, boots, jackets, etc.... and then expand out from there? -- I don't see them converting many motorcyclists who already have decided on what types of bikes, and riding they're into.
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rajflyboy
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #4 on:
July 30, 2020, 07:43:11 pm »
Oh lord
Harley Davidson has a branding problem
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #5 on:
August 08, 2020, 02:07:10 pm »
The number one problem Harley has is that its customer base is long in the tooth. Their next rides will probably be a mall scooter.
I remember meeting to 30 something guys in Banff who were equipped with the latest Harley rides & the full HD rain gear etc. It turns out they were avid riders from Germany who informed me the only reason they were riding Harley's was they were the only bike available to rent in Calgary. When I asked their opinion of the cruiser world, their only reply was "we don't get why anyone would make a motorcycle so big, slow & heavy.
For the last while, Harley has been buying back shares like crazy, which seems to have kept share prices up for no other reason.
https://www.thethings.com/reasons-harley-davidson-is-in-serious-trouble-in-2020/
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rajflyboy
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #6 on:
August 08, 2020, 05:39:02 pm »
Quote from: Baz on August 08, 2020, 02:07:10 pm
The number one problem Harley has is that its customer base is long in the tooth. Their next rides will probably be a mall scooter.
I remember meeting to 30 something guys in Banff who were equipped with the latest Harley rides & the full HD rain gear etc. It turns out they were avid riders from Germany who informed me the only reason they were riding Harley's was they were the only bike available to rent in Calgary. When I asked their opinion of the cruiser world, their only reply was "we don't get why anyone would make a motorcycle so big, slow & heavy.
For the last while, Harley has been buying back shares like crazy, which seems to have kept share prices up for no other reason.
https://www.thethings.com/reasons-harley-davidson-is-in-serious-trouble-in-2020/
This is what I think
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #7 on:
August 09, 2020, 07:22:37 am »
Yep. What HD needs is for a couple BIG investors to take them around to the back of the wood shed and politely make them an offer they can't refuse. The offer would include a marketing company that would sell them in a different light.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #8 on:
August 09, 2020, 08:48:09 am »
Can we start with the V-Rod motor in a S-T chassis?
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #9 on:
August 09, 2020, 11:17:11 am »
Quote from: Bounce on August 09, 2020, 08:48:09 am
Can we start with the V-Rod motor in a S-T chassis?
Yes! See? You are the type of marketing team they need.
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rajflyboy
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #10 on:
August 25, 2020, 07:57:52 pm »
https://www.cycleworld.com/harley-davidson-xg-750r-flat-track-racer-motorcycle-review-exclusive-first-look/
I’d like a street version of this but that was already tried 10 or so years ago and I guess it did not sell many units.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #11 on:
August 25, 2020, 09:25:46 pm »
Give it an honest 100 HP at the rubber and about 500 lbs with all the street stuff and I could be in!
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #12 on:
August 26, 2020, 04:03:14 pm »
Quote from: Blue is Best on August 25, 2020, 09:25:46 pm
Give it an honest 100 HP at the rubber and about 500 lbs with all the street stuff and I could be in!
Indian FTR.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #13 on:
August 26, 2020, 04:47:45 pm »
Quote from: Biking Sailor on August 26, 2020, 04:03:14 pm
Indian FTR.
I actually considered that for my day motorcycle. Then I saw the 3.4 gallon gas tank and asked myself- self if I can't go 150 miles, why?
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #14 on:
August 26, 2020, 10:00:07 pm »
I wonder if they'd do well to 'split' the brand (sort of like what they tried with Buell) and have the new division focus on 'modern' motorcycles, and not be tied to V-Twins. "Harley Sport" could sell bikes "Harley" riders wouldn't want, without diluting the Harley brand.
Toyota/Lexus, only Pirate/Normal.
Larry
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rajflyboy
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #15 on:
August 27, 2020, 06:06:49 am »
Quote from: larry1096 on August 26, 2020, 10:00:07 pm
I wonder if they'd do well to 'split' the brand (sort of like what they tried with Buell) and have the new division focus on 'modern' motorcycles, and not be tied to V-Twins. "Harley Sport" could sell bikes "Harley" riders wouldn't want, without diluting the Harley brand.
Toyota/Lexus, only Pirate/Normal.
Larry
Good thought
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #16 on:
August 27, 2020, 08:34:52 am »
Quote from: larry1096 on August 26, 2020, 10:00:07 pm
I wonder if they'd do well to 'split' the brand (sort of like what they tried with Buell) and have the new division focus on 'modern' motorcycles, and not be tied to V-Twins. "Harley Sport" could sell bikes "Harley" riders wouldn't want, without diluting the Harley brand.
Toyota/Lexus, only Pirate/Normal.
Larry
Go apply for HD marketing department, they need to hire you.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #17 on:
August 27, 2020, 10:28:23 pm »
Yea, that is not the type of marketing they want to do....
Most of the riders were purged last month....
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Prubert
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #18 on:
August 28, 2020, 01:36:22 pm »
Quote from: Blue is Best on August 26, 2020, 04:47:45 pm
I actually considered that for my day motorcycle. Then I saw the 3.4 gallon gas tank and asked myself- self if I can't go 150 miles, why?
I also had issues with the tank size. My Griso only as a 4.3, and that is too small for me to be happy about. I was spoiled by the Stelvio's 8.5 tank I had. The 6.6 on the FJR is pretty good, but the 5.3 on my R1200GS is only adequate.
For traveling, big tanks are a necessity when in flyover country.
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rajflyboy
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #19 on:
August 28, 2020, 04:21:17 pm »
I have a 2 hour ass. That’s it and I’m stopping somewhere.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #20 on:
August 28, 2020, 05:56:53 pm »
Quote from: rajflyboy on August 28, 2020, 04:21:17 pm
I have a 2 hour ass. That’s it and I’m stopping somewhere.
At eighty MPH that is 160 miles!!!!
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #21 on:
August 28, 2020, 08:36:05 pm »
Quote from: Blue is Best on August 28, 2020, 05:56:53 pm
At eighty MPH that is 160 miles!!!!
Good point.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #22 on:
September 07, 2020, 07:30:06 am »
I see HD as a take over target. The buyer which would make the most sense is Triumph. Doing so Triumph would gain thousands of dealerships and a parts supply operation. Their products, mostly, don't compete in the same market space and Triumph's, mostly, aren't despised by existing Harley customers.
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Re: Hard year but the Motor Company is on the rebound.
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Reply #23 on:
September 07, 2020, 12:54:16 pm »
Quote from: FJRider on September 07, 2020, 07:30:06 am
I see HD as a take over target.
I think Polaris makes more sense than Triumph but who knows.
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Baz
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #24 on:
September 07, 2020, 02:06:15 pm »
Quote from: FJRider on September 07, 2020, 07:30:06 am
I see HD as a take over target. The buyer which would make the most sense is Triumph. Doing so Triumph would gain thousands of dealerships and a parts supply operation. Their products, mostly, don't compete in the same market space and Triumph's, mostly, aren't despised by existing Harley customers.
Working for a Danish company that swallows up companies at a very large & brisk pace. Normally when buying distribution we pay 5x the price of inventory that the company holds. In the case where a company also has manufacturing, that may vary to the down side. (Most companies avoid manufacturing at all costs & would prefer to outsource.)
So as of today Triumph has a value of 2.266 billion dollars using this formula.
HOG has a value of 1,119,364.00 (That 1st number is a trillion).
(This is their SEDA value of assets of each company before using the 5X multiplier)
Doubtful that Triumph could raise that amount of financing. In fact, the person that may come to mind with that sort of cash would be Berkshire Hathaway, and I am pretty sure he would not want HD due to their long term outlook. He might buy HD at fire sale prices but really that company does not fit his profile.
Given the state of the toy industry these days (Covid-19 killed it) and probably the next few years will be very lean as I am pretty sure the loss of jobs, will not bide well for future sales. (I live in a boom bust province when the boom goes bust, their is a gigantic toy sale) We have been there for a couple of years now.
My take on the motorcycle industry is, I would bet money that in the next few years there will be fewer companies to buy a motorcycle from. Triumph could very well be one of these.
Last quarter Triumph lost 0.19 cents a share.
Last Quarter HOG lost 0.35 cents a share.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #25 on:
September 08, 2020, 08:57:24 am »
Good analysis
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #26 on:
October 02, 2020, 08:21:03 pm »
Quote from: rajflyboy on August 27, 2020, 06:06:49 am
Good thought
buell...
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rajflyboy
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #27 on:
October 03, 2020, 07:35:56 am »
I do miss Erik Buell’s creativity
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #28 on:
October 04, 2020, 11:13:44 pm »
I really don't hold out much hope for H-D when even this "enthusiast" website details the MANY issues with H-D bikes:
https://harleyliberty.com/2019/05/17/do-you-agree-20-glaring-problems-with-harley-davidson-that-everyone-chooses-to-ignore/[url]
[/url]
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #29 on:
October 05, 2020, 07:22:21 am »
HD will have a simple business problem very soon. Will they sell enough bikes to meet their goals and the goals of their investors? The new business environment we are in is different than it was years ago.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #30 on:
October 05, 2020, 11:46:00 am »
Quote from: Oxblood on October 04, 2020, 11:13:44 pm
I really don't hold out much hope for H-D when even this "enthusiast" website details the MANY issues with H-D bikes:
https://harleyliberty.com/2019/05/17/do-you-agree-20-glaring-problems-with-harley-davidson-that-everyone-chooses-to-ignore/[url]
[/url]
Similar to the blind devotion the BMW and KTM guys generally have.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #31 on:
October 08, 2020, 06:08:38 am »
But it is true: if more and more of your own people are no longer behind the brand, it becomes really difficult.
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Re: Hard year but the Motor Company is on the rebound.
«
Reply #32 on:
October 10, 2020, 06:36:59 pm »
Quote from: jay547 on October 05, 2020, 11:46:00 am
Similar to the blind devotion the BMW and KTM guys generally have.
I neither ride nor own either of those brands, and likely would not due to the purchase price, and the long term cost of ownership
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===> WCRM
===> ESTN
===> Borscht Burn
===> SNOB
-----------------------------
The Lounge
-----------------------------
=> EOE: Experts On Everything
-----------------------------
The Club House
-----------------------------
=> Manufacturer Row
-----------------------------
Sport-Touring.net Vendor Deals
-----------------------------
=> MOTORCYCLEiD
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