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Topic: The Motor Company on life support  (Read 1352 times)

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rajflyboy
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« on: February 04, 2021, 12:54:48 pm »

http://www.motorcycledaily.com/2021/02/harley-davidsons-disappointing-financial-results-point-to-turn-around-plan/

Time to Crank up the wellness cart business for old age homes.   Lol
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« Reply #1 on: February 04, 2021, 02:01:33 pm »

They are no different than a lot of businesses now. Seems quite a large segment of business is on life support. We will see a much different picture of life these next few years than ever before.
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« Reply #2 on: February 04, 2021, 02:12:42 pm »


They are no different than a lot of businesses now. Seems quite a large segment of business is on life support. We will see a much different picture of life these next few years than ever before.


I do believe that as well.  HD’s market base is mostly blue haired.   They need to get through to the youngens somehow.  
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« Reply #3 on: February 04, 2021, 02:35:27 pm »

Are "youngens" buying bikes?
« Last Edit: February 04, 2021, 08:28:24 pm by jay547 » Logged

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« Reply #4 on: February 04, 2021, 05:24:01 pm »


Are "yougens" buying bikes?


Not Pirate ship bikes  Bigsmile
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« Reply #5 on: February 05, 2021, 07:14:08 am »

I kind of remember this same thing happening back in the old AMF days.  HD was on life support then as well.  I hope they find a way clear and soon.  Motorcycling wouldn’t be the same without them.

As a recovering Moto Guzzi owner I can remember them in a similar situation.  “Moto Guzzi, going out of business since 1923”.
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« Reply #6 on: February 05, 2021, 07:53:22 am »

Moto Gutzi is definitely a survivor company
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« Reply #7 on: February 05, 2021, 08:22:02 am »


Moto Gutzi is definitely a survivor company


Guzzi's biggest seller right now is the V7 line. A lot are sold to younger people (under 40), who want the old school "character" (looks and feel) with new age tech (phone connectivity).

And I will reiterate how crazy it is the number of motorcycles being sold by the dealerships around where I live. Same with pedal bicycles. Sales up and stock way down.
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« Reply #8 on: February 05, 2021, 10:10:41 am »

Bicycle shops are empty around Charlotte.  As are Walmart and target. I cycle aisle
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« Reply #9 on: February 05, 2021, 11:22:41 am »


Bicycle shops are empty around Charlotte.  As are Walmart and target. I cycle aisle


I bought 2 new bicycles in 2020, one for me and one for Debra (now we have almost as many bicycles as motorcycles). Doing our part for the Chinese economy!  

Seems almost all bicycles are made in China, including high end.
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« Reply #10 on: February 05, 2021, 01:38:46 pm »


I bought 2 new bicycles in 2020, one for me and one for Debra (now we have almost as many bicycles as motorcycles). Doing our part for the Chinese economy!  

Seems almost all bicycles are made in China, including high end.


Many bicycles are actually made in Taiwan as opposed to mainland China -- as are most drivetrain components (Shimano and SRAM)....  
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« Reply #11 on: February 06, 2021, 10:28:20 am »

Bought an ebike speedster during 2020 (up to 32 mph). OUCH!
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« Reply #12 on: February 06, 2021, 11:09:39 am »


Bought an ebike speedster during 2020 (up to 32 mph). OUCH!


Sweet
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« Reply #13 on: February 06, 2021, 02:24:36 pm »



I must confess I didn't read the article but scratching my head on how to stop your business from dying when your customer bases next ride is a mall scooter.

HD mall scooters....Oh man  Inlove

I am pretty close with my son & his group of friends who are all plotting to get their bike licenses next year. I had a pretty funny conversation with them trying to find out their preferences of what sort of bikes they liked. I asked this 20 something group if they would be cruiser riders sport, dual sport maybe they would like to be pirates? riding on harley Davidsons? They more or less told me that the chances of them donning skull caps over their freshly styled locks, wearing big belt buckles on their skinny jeans just would never happen even if hell froze over.   Bigsmile
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« Reply #14 on: February 06, 2021, 03:59:54 pm »


I must confess I didn't read the article but scratching my head on how to stop your business from dying when your customer bases next ride is a mall scooter.

HD mall scooters....Oh man  Inlove


 rofl Lmao Lmao rofl Clap Bigok
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« Reply #15 on: February 06, 2021, 05:34:49 pm »



the chances of them donning skull caps over their freshly styled locks, wearing big belt buckles on their skinny jeans just would never happen even if hell froze over.   Bigsmile


I know a lot of riders that hell froze over, once they got into their 30's & 40's.
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« Reply #16 on: February 06, 2021, 09:56:16 pm »

Sweet


Yeah. I thought so too.

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« Reply #17 on: February 07, 2021, 12:36:44 am »




I know a lot of riders that hell froze over, once they got into their 30's & 40's.



Oh man, I could tell you stories..... Lol


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« Reply #18 on: February 07, 2021, 06:24:04 am »

Bounce

Looks like it’s time to get a pirate ship motorcycle  Lol Bigsmile
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« Reply #19 on: February 07, 2021, 08:07:10 am »




Yeah. I thought so too.



Is it for sale?  
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« Reply #20 on: February 07, 2021, 09:10:49 am »

Is it for sale?  


I'm considering it (Cl;oud 9 saddle swapped back to the OEM one).  It's a 27" and I think I might need something with a little lower COG (20 sting ray maybe - LOL).
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« Reply #21 on: February 07, 2021, 10:14:43 am »




I'm considering it (Cl;oud 9 saddle swapped back to the OEM one).  It's a 27" and I think I might need something with a little lower COG (20 sting ray maybe - LOL).


With that, I might be able to keep up with my wife when we ride together.   Embarassment
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« Reply #22 on: February 07, 2021, 01:47:18 pm »

I was released by HDMC after 14 years as part of the Rewire “restructuring”.   They have zero leadership, they are just chasing customers now.  

The majority of the decision makers are not riders, just push out business theories on spreadsheets and are shocked when they get it wrong.  The experience with motorcycling, knowledge of the industry by the people running thins is about 180 degrees out from when I started back in 2007.

My new Employer, KTM seems to have great leaders that ride and understand motorcycling.  They had one of their bast years in 2020 and are doing great so far in 2021.  It helps that they are in the hottest segment right now (dirt bikes) but the other dirt MFGs are not doing well.

I hope HD can find their way, they are an American staple and they deserve better than what they are gettin.  I know the quote from Unforgiven “dersevin ain’t got nothing to do with it”.  Just sayin
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« Reply #23 on: February 07, 2021, 01:53:42 pm »


I was released by HDMC after 14 years as part of the Rewire “restructuring”.   They have zero leadership, they are just chasing customers now.  

The majority of the decision makers are not riders, just push out business theories on spreadsheets and are shocked when they get it wrong.  The experience with motorcycling, knowledge of the industry by the people running thins is about 180 degrees out from when I started back in 2007.

My new Employer, KTM seems to have great leaders that ride and understand motorcycling.  They had one of their bast years in 2020 and are doing great so far in 2021.  It helps that they are in the hottest segment right now (dirt bikes) but the other dirt MFGs are not doing well.

I hope HD can find their way, they are an American staple and they deserve better than what they are gettin.  I know the quote from Unforgiven “dersevin ain’t got nothing to do with it”.  Just sayin


Good read.
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« Reply #24 on: February 07, 2021, 07:43:56 pm »

Damn bounce.  That looks like an adventure touring bike to me.  
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« Reply #25 on: February 07, 2021, 08:41:37 pm »

Harley should have kept Buell around -- used him as R&D and slowly worked his crazy ideas into new bikes...     found a way to keep the traditional look and feel while updating the tech -- much like Triumph has managed to do with it's nostagic bikes.  


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« Reply #26 on: February 07, 2021, 09:36:08 pm »

Erik aged out too.  I loved his bikes over the years.  
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« Reply #27 on: February 08, 2021, 07:08:28 am »


Harley should have kept Buell around -- used him as R&D and slowly worked his crazy ideas into new bikes...     found a way to keep the traditional look and feel while updating the tech -- much like Triumph has managed to do with it's nostagic bikes.  


I agree, but wonder how Buell would have felt about just playing in R&D, without actually trying to make performance bikes. If they keep the streetfighter (Bronks) and the Pan Am, that may have been enough for him.

I personally would like to see them survive and put out a wider range like they teased us with. But, I've had one, and it was enough. Within 15 minutes of riding it, I went from this is old school cool to wishing I was on a different bike.

About HD longevity. In my part of the world, there are a bunch of 50 year olds starting to make some disposable cash that are wanting to buy into the HD world. As they approach 60, many will pull the trigger. As some age out, new old guys are coming in. How many bike is the only question.
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« Reply #28 on: February 08, 2021, 10:12:58 am »


Damn bounce.  That looks like an adventure touring bike to me.  

So you're in the market, eh?
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« Reply #29 on: February 08, 2021, 11:45:16 am »




I agree, but wonder how Buell would have felt about just playing in R&D, without actually trying to make performance bikes. If they keep the streetfighter (Bronks) and the Pan Am, that may have been enough for him.

I personally would like to see them survive and put out a wider range like they teased us with. But, I've had one, and it was enough. Within 15 minutes of riding it, I went from this is old school cool to wishing I was on a different bike.

About HD longevity. In my part of the world, there are a bunch of 50 year olds starting to make some disposable cash that are wanting to buy into the HD world. As they approach 60, many will pull the trigger. As some age out, new old guys are coming in. How many bike is the only question.


I never understood the twice the weight AND 1/3rd the horsepower of my sportbikes.   I mean, 1/3 the hp is ok or twice the weight is OK but both at the same time???  

However I know quite a few women who grew up getting rides on the back of daddy's Harley, and won't ride or be pillion on anything else.  Their husbands oblidged by getting Harleys for the twice a year Sunday ride...    
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« Reply #30 on: February 08, 2021, 12:35:52 pm »



So you're in the market, eh?


I have too many bicycles

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