Pages: [1] 2  All   Go Down
Print

Topic: Press Release: Kawasaki Pulls Out of AMA Pro Racing  (Read 7360 times)

0 Members and 1 Guest are viewing this topic.
UFO
*

Reputation 228
Offline Offline

Motorcycles: 2018 Kawi H2SX SE
GPS: WA State
Miles Typed: 13219

My Photo Gallery


Retired-Ex-Skipper-Guy



« on: December 20, 2009, 06:43:23 pm »

This has made the rounds for the past day or so, but here's the official press release.  Sad time for racing....



IRVINE, Calif. (Dec. 18, 2009) — Kawasaki Motors Corp., U.S.A. announced the company will not participate in the AMA Pro Racing road racing series in 2010.

"While we've always considered road racing an integral part of our sportbike development process, the realities of the current economic situation dictate the temporary suspension of our U.S. road racing activities," said Bruce Stjernstrom, marketing director.

Kawasaki's long history of successful road racing includes 20 AMA series championships. Among the many champions who have worn the Kawasaki lime green racing leathers are Reg Pridmore, Eddie Lawson, Wayne Rainey, Miguel Duhamel, Scott Russell, Doug Chandler, Eric Bostrom and more recently Tommy Hayden and Roger Hayden.
"We expect to see eventual improvements in the general economic condition and Kawasaki will reevaluate its road racing position as we monitor those issues," said Stjernstrom.

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles through a network of more than 1,475 independent retailers, with an additional 8,000 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,300 people in the United States, with 400 of them located at KMC's Irvine, California headquarters.

Kawasaki’s tagline,”Let the good times roll,” is recognized worldwide. The Kawasaki brand has become synonymous with powerful, stylish motorcycles for over four decades. Information about Kawasaki’s complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.
« Last Edit: December 20, 2009, 06:47:00 pm by UFO » Logged

Neal - 2018 H2 SX SE
Webmaster - http://h2sxriders.net - Ride Fast ... Ride Far
Sport-Touring
Advertisement
*


Remove Advertisements

scottzilla
*

Reputation -56
Offline Offline

Years Contributed: '10
Years Supported: '11
Motorcycles: CBR1100XX, 33hp oversized dirt bike, 08 Tuono
GPS: NY
Miles Typed: 8809

My Photo Gallery





Ignore
« Reply #1 on: December 20, 2009, 06:55:28 pm »

Kawasaki seems to have pulled out of all racing. Shrug
Logged

They're finding dead bodies where I ride.

The Wrath of Con Pt. 4 "One thing is for sure however, I will never publicly promote or let it be known that I am a member of STN again".
marc11
*

Reputation 10
Offline Offline

Years Contributed: '06, '07, '09
Motorcycles: 14 R1200RT - 02 XR400r
GPS: Orange County, NY
Miles Typed: 2743

My Photo Gallery


I drank the Kool-Aid; it gave me the runs.




Ignore
« Reply #2 on: December 20, 2009, 07:06:58 pm »

They haven't really won on Sunday in order to sell on Monday in a while, save for some success in the 600 class the past few years in the AMA.  Last win I can recall in MotoGP was a rain win in Shanghai I think with Randy "I like to bin it for no reason" D.P. and I cannot recall them winning anything in WSBK in years.

So maybe it makes sense to stop dumping money they don't have into racing for now?  Don't know, I wonder, how much does racing really equate to sales?  Don't know, but I do know keeping up with the Jones's with a new 600 and 1000 super sport every two years has to be expensive and probably not profitable.
Logged

From the North East?  Check out: www.northeastsporttouring.com
Advertisement



motociclista
www.theridesofar.com
*

Reputation 7
Offline Offline

Motorcycles: 1997 Triumph Speed Triple, 2006 Triumph Daytona 675, 2009 Kawasaki Versys
GPS: Ohio USA
Miles Typed: 245

My Photo Gallery


Team Coqui, 2013 STN: EOE Cup MotoGP Champion


WWW

Ignore
« Reply #3 on: December 20, 2009, 07:19:15 pm »


Don't know, I wonder, how much does racing really equate to sales?


According to Don Brown, Kawasaki sold more sportbikes* in the U.S. this year than Honda, Suzuki or Yamaha, though Kawasaki didn't have any racing success to boost those sales. Racing success burnishes the brand, but I question whether it's the deciding factor in more than a small percentage of sales.


* The caveat here is that I'm not sure about classification of bikes. That number could be affected by including quite a few Ninja 250s, for example.
Logged

"Let's cut to the chase: this is one of the best motorcycle books I have ever read." --Willie McLandsborough, STAReview.

Read a sample chapter of my book at www.theridesofar.com or visit the blog at www.theridesofar.com/blog.
DogBoy
West Texas Teardrop
*

Reputation 106
Offline Offline

Years Contributed: '06, '07, '08, '09
Motorcycles: DRZ400SM, KTM450SMR, CRF230F
GPS: Sacramento, Ca
Miles Typed: 10066

My Photo Gallery





Ignore
« Reply #4 on: December 20, 2009, 07:31:50 pm »

Kawasaki has never won in 990 or 800cc era of MotoGP. DePuniet did get a podium in the rain once. Chris Walker won at Assn in WSBK two or three years ago in a rain race but their 1000cc WSBK effort has always struggled. Joan Lascorz ran up front quite a bit last year in WSS on the ZX6R.
Logged

Note: 1KPerDay approved signature lines below.
marc11
*

Reputation 10
Offline Offline

Years Contributed: '06, '07, '09
Motorcycles: 14 R1200RT - 02 XR400r
GPS: Orange County, NY
Miles Typed: 2743

My Photo Gallery


I drank the Kool-Aid; it gave me the runs.




Ignore
« Reply #5 on: December 20, 2009, 08:10:35 pm »


Kawasaki has never won in 990 or 800cc era of MotoGP. DePuniet did get a podium in the rain once. Chris Walker won at Assn in WSBK two or three years ago in a rain race but their 1000cc WSBK effort has always struggled. Joan Lascorz ran up front quite a bit last year in WSS on the ZX6R.


Ah yes, you are right...funny  podium is a win in my mind for Kawi in MotoGP I suppose.
Logged

From the North East?  Check out: www.northeastsporttouring.com
rajflyboy
Member
*

Reputation 373
Offline Offline

Motorcycles: BMW
Miles Typed: 2050

My Photo Gallery





Ignore
« Reply #6 on: December 20, 2009, 09:23:04 pm »

Kawasaki has done well in Supercross/Motocross.  

What is going to happen to Roger Hayden and Jamie Hacking ????
Logged

"The Dream is free The Hustle is sold separately”
Gee-Tee
formerly FJRgeetee
*

Reputation 0
Offline Offline

Motorcycles: 2013 Yamaha Super Tenere
GPS: Eastern Missouri
Miles Typed: 41

My Photo Gallery



WWW

Ignore
« Reply #7 on: December 21, 2009, 02:05:44 pm »

The state of US racing is due to the ass-clowns at DMG. Once totally destroyed, OEM's, team owners and riders will put it all right again.
Logged

Deo Vindice
scottzilla
*

Reputation -56
Offline Offline

Years Contributed: '10
Years Supported: '11
Motorcycles: CBR1100XX, 33hp oversized dirt bike, 08 Tuono
GPS: NY
Miles Typed: 8809

My Photo Gallery





Ignore
« Reply #8 on: December 21, 2009, 03:12:00 pm »

Kawasaki pulled out of Superbike racing in 1980-something after winning the championship with some up and coming rider named Wayne Rainey.  That's right, they didn't defend their number 1 plate and let Rainey go. Headscratch
It wasn't DMG's fault back then.
Logged

They're finding dead bodies where I ride.

The Wrath of Con Pt. 4 "One thing is for sure however, I will never publicly promote or let it be known that I am a member of STN again".
Scoop
National Man of Mystery
*

Reputation 15
Offline Offline

Years Contributed: '06, '10
Years Supported: '11
GPS: Thunder Bay Ontario
Miles Typed: 1558

My Photo Gallery





Ignore
« Reply #9 on: December 22, 2009, 12:36:35 pm »

I think that there is some marketing question about whether winning on Sunday actually does translate to sales on Monday.  Or, do people who are going to buy sportbikes buy first, then learn about racing later.  Those who are repeat buyers, do they develop brand loyalty early, or does watching racing really have a significant effect on what they buy?  For those who actually do race at an amateur or "low" pro level might be more affected by who is winning, but they are a minority.  Besides, there is always the racer who refuses to switch from the oddball bike that can NEVER win, but that he/she loves.  I would think that print media would be more effective than putting dollars on the track.  Or at least if I were a manufacturer I would be taking a good hard look at the data before putting out the bucks.
Logged

"Gender Box"...Rocketbunny
"but in reality the optimal pace can only be confirmed in hindsight"...Gene
vguy
moto hedonist
*

Reputation 4
Offline Offline

Years Contributed: '07, '08
Motorcycles: VFR800 and many parts of others
GPS: Los Angeles
Miles Typed: 874

My Photo Gallery



WWW

Ignore
« Reply #10 on: December 23, 2009, 08:07:59 pm »

I know that times are tough. But I have to think that the sad state of the AMA/Daytona-thing is responsible for Kawasaki's decision.
On the bright side... Maybe the AMA will become a "privateer" outfit for a few years.
Logged

Banana Motorsports Wall Art: http://www.owenartstudios.com
scottzilla
*

Reputation -56
Offline Offline

Years Contributed: '10
Years Supported: '11
Motorcycles: CBR1100XX, 33hp oversized dirt bike, 08 Tuono
GPS: NY
Miles Typed: 8809

My Photo Gallery





Ignore
« Reply #11 on: December 23, 2009, 09:11:11 pm »


I know that times are tough. But I have to think that the sad state of the AMA/Daytona-thing is responsible for Kawasaki's decision.
On the bright side... Maybe the AMA will become a "privateer" outfit for a few years.



Sure, times are tough and perhaps Kawi is the first to say "No thanks" to DMG for 2010, but Kawi seems to be abandoning racing altogether.
Logged

They're finding dead bodies where I ride.

The Wrath of Con Pt. 4 "One thing is for sure however, I will never publicly promote or let it be known that I am a member of STN again".
stk0308
Junior Member
*

Reputation 13
Offline Offline

GPS: St Charles, MO
Miles Typed: 1131

My Photo Gallery





Ignore
« Reply #12 on: December 23, 2009, 09:21:08 pm »

Meanwhile Ryan Farquhar won every twins race he entered with an ER6, and dominated the senior and junior classes of Irish road racing with 119 race wins just this year.  Shrug
Logged

Steven (formerly know as SprintST)
Motorcycling is not, of itself, inherently dangerous. It is, however, extremely unforgiving of inattention, ignorance, incompetence, or stupidity
DogBoy
West Texas Teardrop
*

Reputation 106
Offline Offline

Years Contributed: '06, '07, '08, '09
Motorcycles: DRZ400SM, KTM450SMR, CRF230F
GPS: Sacramento, Ca
Miles Typed: 10066

My Photo Gallery





Ignore
« Reply #13 on: December 23, 2009, 09:23:56 pm »


Meanwhile Ryan Farquhar won every twins race he entered with an ER6, and dominated the senior and junior classes of Irish road racing with 119 race wins just this year.  Shrug


Wow. Did Kawi pay hefty contingency on the ER6 in Irish road racing this year?
Logged

Note: 1KPerDay approved signature lines below.
vguy
moto hedonist
*

Reputation 4
Offline Offline

Years Contributed: '07, '08
Motorcycles: VFR800 and many parts of others
GPS: Los Angeles
Miles Typed: 874

My Photo Gallery



WWW

Ignore
« Reply #14 on: December 23, 2009, 09:49:19 pm »





Sure, times are tough and perhaps Kawi is the first to say "No thanks" to DMG for 2010, but Kawi seems to be abandoning racing altogether.


True. But the US is still their biggest single market. How much would it cost to campaign one bike and rider?
Logged

Banana Motorsports Wall Art: http://www.owenartstudios.com
Kyle401
*

Reputation 0
Offline Offline

Motorcycles: '07 XB12X
GPS: SW MO
Miles Typed: 205

My Photo Gallery





Ignore
« Reply #15 on: December 24, 2009, 12:50:52 pm »

Personally, a brand's racing efforts have never been a conscious factor in my purchasing decision.  Even when I bought my R6 and YZ's it was more about experience and trust with that manufacturer than the factory race team.  I knew that at the level that I was riding, it was more about my performance than my particular machine.

If Kawasaki can continue to innovate and improve their products, not having a factory backed race team may not prove all that deleterious to sales.  If they aren't able to keep up with their competitors' product development pace, then I would expect a significant effect.
Logged
DJStevieB
*

Reputation 0
Offline Offline

Motorcycles: '04 Yamaha FJR1300 & '08 Kawasaki ZX14
GPS: Monroe, Washington
Miles Typed: 434

My Photo Gallery





Ignore
« Reply #16 on: December 24, 2009, 01:36:17 pm »

As far as roadracing goes.... with just the 2 bikes out of their entire lineup (ZX-6 & ZX-10), maybe the racing stuff didn't justify the huge expense.
Logged
stk0308
Junior Member
*

Reputation 13
Offline Offline

GPS: St Charles, MO
Miles Typed: 1131

My Photo Gallery





Ignore
« Reply #17 on: December 26, 2009, 10:56:23 am »


Wow. Did Kawi pay hefty contingency on the ER6 in Irish road racing this year?

Nope.  He bought it himself, and tuned it with his equipment partners.  As far as I know, no one pays contingency in Irish racing.
Logged

Steven (formerly know as SprintST)
Motorcycling is not, of itself, inherently dangerous. It is, however, extremely unforgiving of inattention, ignorance, incompetence, or stupidity
Mr Sunshine
*

Reputation -14
Offline Offline

Years Contributed: '06, '09
GPS: Redmond, Wa
Miles Typed: 7538

My Photo Gallery




Ignore
« Reply #18 on: December 26, 2009, 03:59:46 pm »




True. But the US is still their biggest single market. How much would it cost to campaign one bike and rider?


Around 1 or 2 million dollars based on what is said at the WERA board.
Logged
tbeemer
Stay outta my crease
*

Reputation 10
Offline Offline

Motorcycles: 2009 Triumph Sprint ST, 2004 Triumph Daytona 955i
Miles Typed: 162

My Photo Gallery





Ignore
« Reply #19 on: December 26, 2009, 05:05:47 pm »


Kawasaki seems to have pulled out of all racing. Shrug


Paul Bird will be running the "factory" Kawi effort in World Supers.  It's funny that all the Japanese mfg's are now in more of a support role with one top team and a few satellites, while the Euros (Aprilia, BMW, Ducati) are still full factory efforts.

Re: Scottzilla's comment on '80s racing.  Valid point, since they're both related to economics.  Although in the modern case, it'd be difficult to argue that DMG's management of the series didn't provide a little extra push.
Logged
Pages: [1] 2  All   Go Up
Print
Jump to:  



ST.N

Copyright © 2001 - 2013 Sport-Touring.Net.
All rights reserved.

 
SimplePortal 2.3.1 © 2008-2009, SimplePortal